Your brand is one of the most important aspects of your business. It is how people perceive you as well as your business. If your branding no longer connects with your vision, does not connect with your audience or is no longer accurately portraying what you're trying...

What is branding? Branding is one of those concepts that is equally as difficult to explain as it is to grasp. It is complex and encompasses so much, but the term is thrown around and is often confused or misunderstood. At its core, branding comes down to experience;...

By now you probably know that your brand is a crucial aspect of your business. After all, it's how you're perceived by the outside world. You know that branding is important. You've probably heard a ton of phrases revolving branding thrown around everywhere....